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Top sport and music events meet extra challenges. Guests expect a unique memorable event that is not clouded by long waits. Access control, including admission to VIP areas, must be quick and convenient. Additionally, there are only small windows of opportunity to sell food, beverages and merchandizing before the event and during breaks. Time consuming payment processes as well as age verification inhibit optimal flow.

Integrated solutions with the GO™ RFID Wristband contribute substantially to an event’s success. The security aspect and the convenient fit of GO™ RFID Wristbands make them suitable for a variety of events. A sponsorship logo on the wristband has a huge awareness impact and can provide additional revenues.

Case Study: NASCAR Nextel Cup at Homestead-Miami Speedway

The Homestead-Miami Speedway in Florida is host to major sports car events, including the NASCAR Nextel Cup, America’s most popular racing league. As with all major sport and entertainment events, an efficient payment process is crucial to enabling patrons to conveniently purchase concessions during brief intermission periods. The case study was done in the Speedway and Champions Clubs, the exclusive entertainment suites high above the grandstand with a capacity for approximately 2000 people. In addition to stationary POS terminals, mobile POS terminals (Orderman®) were installed to support in-seat-ordering and in-seat-payment with the GO™ RFID Wristband. The following infrastructure was used in each suite:

  • 4 check-in kiosks where GO™ RFID Wristbands are activated (linked to creditcard)
  • 6 stationary POS terminals
  • 14 Orderman® MAX mobile POS devices (including Orderman® beltprinter) for mobile ordering and payment
  • 3 different colored GO™ RFID Wristbands for three race days
The study results exceeded all expectations. The Orderman® mobile solution and GO™ RFID Wristbands enabled guests to purchase concessions without ever having to leave their seats and miss any of the racing action. Delivery times for food service were reduced, per capita spending among guests rose and guests loved the added convenience.